The Weeknd’s After Hours period has been about greater than the music, because the album has been accompanied by a definite, constant aesthetic. The Weeknd has worn the identical purple jacket all through the album’s rollout, and the disorienting visuals recall to mind motion pictures like Fear and Loathing in Las Vegas (the video for “Heartless” is a psychedelic journey by means of Sin Metropolis), Joker (in “Blinding Lights,” Tesfaye manically dances like Arthur Fleck), and Uncut Gems, a movie by which The Weeknd appeared as a fictionalized model of himself and from which he seems to have borrowed his bandages from Howie Ratner (Adam Sandler).
Every music video for the album’s singles has discovered him sporting a barely totally different look. Within the video for the primary single, “Heartless,” he appears to be like fairly regular. The blood begins in “Blinding Lights,” and the bandages present up in a promotional short film, “In Your Eyes” and “Until I Bleed Out.” The animated video for “Snowchild” is just a little bit totally different, looking backward on the first decade of his profession, however his nostril is bandaged within the After Hours components. “Too Late” places the bandages on a pair of girls who simply bought cosmetic surgery. The newest video, “Save Your Tears,” introduces a brand new look — extreme cosmetic surgery on The Weeknd himself.
The movies inform a unfastened narrative a couple of character, performed by The Weeknd, spiraling deeper into violence and insanity. They have been bridged by The Weeknd’s reside performances, which share the darkish aesthetic.