The 7 Best Music Videos of March 2021

The 7 Best Music Videos of March 2021

Each month, we run down probably the most memorable clips and have a good time artists who’re breaking floor with their visuals.

7. Japanese Breakfast: “Be Candy”

Director: Michelle Zauner

On the memorable hook to Japanese Breakfast’s dreamy new single “Be Candy,” Michelle Zauner sings about how she “desires to consider” in her associate’s phrases, even when she is aware of they’re all lies. However the lyrical similarity to The X-Informationfamous tagline isn’t misplaced on her, both. Zauner makes the connection splendidly evident within the music’s video, the place she’s joined by Marisa Dabice of Philly punk group Model Pussy in a campy homage. The clip performs like a public-access spoof of the conspiratorial ’90s drama, with Zauner and Dabice as a bewigged Mulder and Scully, monitoring down aliens with flashlights and big ray weapons. “Be Candy” is definitely Zauner’s most euphoric indie pop music but, and the cheeky visible matches its levity beat for beat.

6. Yung Child Tate: “I Am” [ft. Flo Milli]

Director: Andre Muir

Yung Child Tate’s scrumptious tribute to self-love will get the decadent video therapy it deserves. The Georgia rapper and singer indulges within the final spa day alongside a glammed-out Flo Milli: lounging on the sauna in a child blue bikini and gown whereas surrounded by doting males; hanging with mates at a sleepover full with furry slippers, Flamin’ Scorching Cheetos, and card video games; and reclining along with her crew on pool chairs, shades and headphones on, completely unbothered. All of it makes narcissism seem like a dream.

5. The Armed: “Common Loss of life”

Administrators: Former Co.

Detroit art-punk band the Armed have a penchant for the surreal and uncomfortable with regards to their visuals (see: the hulking Cousin Itt lookalike that each posed as a 7-Eleven cashier and menaced a contemporary dance efficiency in earlier movies). Their new clip for “Common Loss of life” pares issues again, depicting 5 folks lip-syncing the tumultuous music in entrance of neon backdrops. However what a forged: a muscle-bound bodybuilder, mustached floral goddess, leather-clad Harley Quinn kind, and yellow-wigged cowgirl all pose for the digital camera in more and more disturbing sequences. As soon as they begin spewing colourful jets of puke after gorging on cake, you’ll be able to’t assist however admire the gloriously gross dedication.

4. Rico Nasty: “Pussy Poppin”

Director: Emma Westenberg

Coneheads shouldn’t be a cultural touchstone for anybody with regards to enjoyable, attractive throwbacks, however go away it to Rico Nasty to show the crackpot ’90s comedy a few dopey alien household adapting to human life into simply that. The sun-soaked “Pussy Poppin” video is a slapstick intercourse romp from begin to end: Rico does battle with a person’s absurdly outsized erection on a spinning mattress; pops up between a pair of muscled legs donning a Conehead cap and a flesh-colored leather-based outfit; after which superimposes her personal mouth onto her crotch to rap alongside along with her (in vivid acid-green lipstick, no much less). After watching this, you’ll by no means have a look at Dan Aykroyd fairly the identical method once more.

3. Doja Cat: “Streets”

Director: Chris Breslauer

Because of its ongoing TikTok ubiquity, Doja Cat’s two-year-old Scorching Pink has practically acquired the total visual-album therapy at this level. “Streets” is the LP’s seventh single in addition to its finest, a trap-laced, after-hours R&B sluggish jam with a foreboding edge. For the video, Doja begins off as a ritzy model in a store window who seduces a cab driver (performed by Queen Sugar heartthrob Kofi Siriboe) with only a look. She pulls him deeper into the fantasy, with sinister intentions that slowly come to mild. Come for Doja’s rain-slicked choreo on a automobile hood, surrounded by males in eerie white contact lenses digging themselves out of cement; keep for the second she scales a brick wall dressed as a spider, trapping her lover in a large internet.

2. black midi: “John L”

Director: Nina McNeely

Proggy UK band black midi’s knotty new single “John L,” with its hairpin starts-and-stops and pummeling instrumentation, is frantic sufficient to start with. Set it to a Holy Mountain-riffing visible with an enormous group of dancers in purple spandex fits worshiping a big, one-eyed obelisk, and you’ve got pure chaos. Directed by choreographer Nina McNeely (who labored on the equally hellish Gaspar Noé film Climax), “John L” depicts a squad of acolytes lurching and leaping in entrance of a sprawling CGI backdrop with big steam vents surrounding its ominous middle. Your guess is pretty much as good as mine as to what the storyline means—particularly as soon as the statue grows arms, begins to gush blood, and divulges its true self in a twist ending that’s as confounding as it’s hilarious.

1. Lil Nas X: “MONTERO (Name Me by Your Title)”

Administrators: Tanu Muino and Lil Nas X

Who might have predicted Mr. Previous City Street would ignite a brand new wave of Satanic panic in 2021? Lil Nas X conceptualized the “MONTERO” video as a Christian parable about studying to just accept his sexuality, and the clip depicts a fall from grace that lands him straight into Devil’s lap by way of the otherworld’s longest stripper pole. Naturally, the most important troll in pop music received underneath the fitting wing’s pores and skin with each his devilish lap dance in sky-high heels and the video’s tie-in customized sneakers with a drop of blood in them (he then roasted all of them on Twitter for a number of days), however this Greco-Roman-inspired phantasmagoria stands by itself. “MONTERO” is triumphant and boldly assured, including a distinctly homosexual gaze to the Backyard of Eden. Now that LGBTQ+ youths get to develop up watching this, they’re infinitely extra blessed than Lil Nas X’s Bible-thumping pundits understand.

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