CD Baby expands into Africa with appointment of South African music industry veteran Sakhele Mzalazala

CD Baby expands into Africa with appointment of South African music industry veteran Sakhele Mzalazala


DIY distribution firm CD Baby is increasing its worldwide artist providers staff to Africa, bringing on South African music trade veteran Sakhele Mzalazala.


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Reporting to VP of Worldwide Growth Heli Del Ethical, Mzalazala is CD Child’s first rent in Africa, the place he will probably be liable for rising CD Child in South Africa and different markets throughout Southern Africa, together with Lesotho, Zimbabwe, Botswana, Swaziland, and Namibia.

Primarily based in Johannesburg, Mzalazala joins the 22-person CD Child worldwide staff energetic in markets throughout Europe, North America, South America, East Asia, and South Asia.

He has greater than 20 years’ music trade expertise, together with roles with Your self Administration, Xhentsa, and Koloni, working instantly with artists Mahlatse Vokal and Lisa Good, and overseeing the publishing staff at South African label Mathaland/Ghetto Ruff, the place he labored with Zola 7, Dj Cleo, Pitch Black AFRO, and Morafe.

Mzalazala labored within the music trade as an artist earlier than transitioning to the enterprise facet and has labored on  impartial artist tasks, together with the double platinum album from Zonke Dikana, Ina Ethe and the late Sfiso Ncwane’s a number of award-winning Gospel album Bayede Baba.

He has additionally labored with Sizwe Zako, Tshepo Tshola, Lawrence Matshiza, and lots of extra, experiences he has distilled right into a information e book for impartial musicians.

“This step is a part of our general imaginative and prescient to deliver the most effective artist providers and rights administration to impartial creators worldwide.”

Hel Del Ethical, CD Child

“African artists have impacted music world wide, and we’re thrilled to seek out the suitable consultant to assist them perceive how CD Child can assist their careers and creativity,” mentioned VP of Worldwide Growth, Hel Del Ethical.

“This step is a part of our general imaginative and prescient to deliver the most effective artist providers and rights administration to impartial creators worldwide.”

“Impartial artists’ largest challenges in our area are the lack of knowledge or data, lack of revenue from their works, and the long-term agreements they signal. However artists have gotten impartial by proudly owning their masters and gaining access to most digital platforms. There’s numerous purpose for optimism now.”

Sakhele Mzalazala 

Mzalazala added: “Working for a world group like CD Child has been a dream of mine and I’m very excited to have been given such an enormous alternative, which in flip comes with larger tasks.

“I sit up for impacting positively on the careers of impartial artists and labels, the place they are going to have full management and possession of the works.

“I’ve all the time strived to do what’s finest for my artists and purchasers and CD Child is simply that and extra. I’m excited and can’t wait.”

Mzalazala added: “Impartial artists’ largest challenges in our area are the lack of knowledge or data, lack of revenue from their works, and the long-term agreements they signal.

“However artists have gotten impartial by proudly owning their masters and gaining access to most digital platforms. There’s numerous purpose for optimism now.”


In March 2019, Downtown Music Holdings, the father or mother firm of Downtown Music Publishing and Songtrust, introduced that it was acquiring AVL Digital Group and its portfolio of companies, together with CD Child, AdRev, DashGo and Soundrop.

CD Baby expanded into India in October 2019. Ritnika Nayan, who wrote the e book Indie 101: The Final Information to the Impartial Music Trade in India, was appointed to characterize CD Child in addition to its sister corporations, together with DashGo.Music Enterprise Worldwide



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